Many would think that they only have to know how to use social media and create content in order to land a job in digital marketing. The truth is that those two areas form just the tip of the iceberg when it comes to digital marketing. It is so much more than posting stuff on the internet. If you are planning to transfer to digital marketing or are looking for a digital marketing job, make sure that you at least know these important tasks that all digital marketers should know. You will be asked about all these and more when you get that interview.
- Analytics – analytics or data analysis is one of the most common things that a digital marketer has to know. This is one of the best measures of the success (or failure) of a digital marketing campaign. Using different analytical tools such as Google Analytics, you should be able to find out if your marketing campaign is getting the attention and increase in viewership that you are working for. Not knowing anything about analysis tools can hinder your chances of getting a job in digital marketing as it is one of the most common tools that they use. Make sure to familiarize yourself with many different online analysis tools.
- SEO – Search Engine Optimization or SEO is another common tool that digital marketers utilize to increase traffic to their site. In a nutshell, it means using the right keywords or words related to your product in your marketing content. These keywords are what customers type in the search box when they are looking for companies like yours. Optimized sites are able to land on top of the search results.
The higher you are in the search results listings, the bigger your chances are of getting a sale than the pages that come after you. If your product, for example, is notebooks, you have to look for the words that customers are using to search for notebooks. You can try using tools that help you find these keywords. Create permutations or varied forms of the keywords to make sure that customers can find your product easier.
- An eye for detail – just like in regular marketing practices, you have to have an eye for detail. When it comes to digital marketing, you have to make something that will look visually incredible not just in one digital platform. You have to know if this marketing campaign will work with mobile phones, tablets, laptops, and desktop computers. You have to consider these things before creating a campaign. You need to know that your idea will look amazing in all of these different platforms. You also need to have a good feel of what works and what does not.
- A curiosity for all things – a lot of the things in digital marketing are still new, untried, or undiscovered. A person who is willing to learn all these new things will fit right in. Be willing to learn a new computer programming language or a marketing technique. A person who has a thirst for knowledge is highly in demand not just in marketing but in many other types of jobs as well.
Make sure that you have all these skills and more when you apply for a job in digital marketing to get employers to notice you first. Highlight your experience and show your enthusiasm in these four areas and you just might land that coveted job.