In the digital age, it is important that your brand has an established online presence. It is vital to acknowledge how big of a touchpoint the World Wide Web is for your business. Research tells us that 81% of shoppers conduct online research before buying, and you don’t need us to tell you that this is a huge chunk of your market share. With that said, you need to make sure that you create a rich customer experience with your brand online. Getting help from companies like Sherwood Integrated Solutions can boost your brand’s online presence greatly with their freight and logistics, media and marketing, and asset liquidation services.
Here, we give you 5 easy ways to improve your brand’s online presence:
- Utilize social media
Social media is occupying a huge part of people’s lives. Studies show that the average person spends 2 hours a day on social media, and that’s bigger than the time they spend eating and drinking, socializing, and grooming. If you want your brand to be present in the daily lives of your market, then it is essential that you utilize social media efficiently. The social media ecosystem is huge (Facebook, Twitter, YouTube, Instagram, Google Plus, Linkedin, Pinterest, etc.) and one should be able to understand each and every one of them so that you could successfully integrate them into your media mix. Since these platforms can be a bit overwhelming, here’s good news! You can get the assistance of Sherwood Integrated Solutions to help develop a creative social media strategy. To know more about them, you may visit them at this link: SherwoodIS.com.
- Create a professional website
Your website plays a huge role in shaping a customer’s impression of your brand. That is why it is important that you make sure that it leaves a professional and trustworthy impact on your consumers. Always make sure that all information is up-to-date and relevant to your customers, from contact numbers, addresses, and product information. A website is a powerful tool, so make sure to study all features that you can use to make it more useful and engaging to your customers.
- Collaborate with bloggers
Partnering with influential bloggers, with their huge followings and loyal readers, can help increase brand awareness and also drive people to your website where they can learn more about you. Collaboration can also aid you in creating more relevant content for your target market, creating a deeper and more personal connection with them.
- Optimize your ranking in search engines
As mentioned, 8 out of 10 people search online before they make a purchase. With all of your competitors, it is important to assess how your brand ranks in result when people search. Search engine optimization will help people find your business first, instead of other brands; therefore allowing you to get more market share.
- Be consistent with branding
With all the tools available, it is easy to get too excited in using each of them in the process, that you lose your company’s branding and identity. It is wise that you and your team build a solid image of your brand that you can apply to all platforms, from the logos, color palettes, tones, and all other aspects relevant to building the identity of your brand.
So, there you have it! 5 easy ways to make sure that your brand has a better presence in the online world.